At Museum of Senses, curiosity is not a byproduct. It is the starting point. We create environments where people feel safe to question, touch, explore & laugh. Curiosity unlocks learning, connection or memory, which is why we treat it as a design principle, not an accident.
We believe in moments that speak for themselves. Instead of telling visitors what to think or feel, we build environments that let them discover it on their own. Through interaction, contrast & surprise.
We do not believe in dry facts or shallow fun. Our experiences sit at the intersection of neuroscience, psychology & creative design.By understanding how the brain responds to light, color, motion, sound or smell, we design emotional reactions that stick, and educate without effort.
From the first blueprint to the final visitor reaction, we collaborate with artists, engineers & behavioral experts. Creativity is not a decoration, it is how we solve problems, connect ideas or build meaning across disciplines.
The journey begins in Slovenia, where our founding team launches House of Illusions. A pilot concept focused on optical exhibits & playful education lays the groundwork for our sensory-first approach and proves the appetite for interactive spaces in Central Europe.
The first Museum of Senses opens in Romania's capital, expanding the idea beyond illusions into a full sensory environment. This space sets a new standard for visitor immersion, combining visual, auditory & tactile experiences in a high-traffic commercial setting.
We enter one of Europe's most competitive tourist markets — and thrive. The Prague museum quickly becomes a flagship, confirming the brand's appeal to international audiences & setting our operational benchmarks.
The next step takes us to Italy, where design & experience meet. Our Milan museum reinforces the brand's versatility, aesthetic potential and business model consistency across countries.
We expand further west with a bold, colourful opening in Spain's capital. Madrid marks a new milestone for the brand: deeper cultural reach, expanded language coverage & growing demand from partners.
"We've built a high-margin, scalable concept across 4 countries - with 45%+ EBITDA and over a million visitors. The infrastructure is ready. Now it's time to multiply."
"This is not a prototype. It's a proven, profitable concept - already operating in 4 markets, ready to scale with the right strategic partners."
"Every space we create is a business built to perform - artistically and financially. We bring creativity to life with engineering precision."
From museum managers to digital designers, from front-desk leaders to strategic thinkers — our team blends creativity, care and cross-cultural energy.Every role matters. Every voice counts. These are just a few of the people behind the senses.
Museum Director - Prague
Ensuring every team, partner & visitor gets more than they expected.
CEO
Translating vision into operations & keeping the brand evolving.
B2B - Manager - Prague
Bringing the Museum of Senses into the heart of schools, hotels & agencies.
Museum Manager - Milan
From opening to closing, I make sure the energy stays high & the space flows.
B2B - Manager - Prague
Ensuring every team, partner & visitor gets more than they expected.
Team leader - Bucharest
Turning every visit into a fun, hands-on experience where curiosity leads the way and learning happens without noticing.
Museum Manager - Bucharest
My role is about keeping the rhythm, so the magic of the museum reaches everyone who walks through our doors.
We create immersive, educational, and sensory-rich spaces that perform. Emotionally & commercially. Built by a multidisciplinary team, designed for scale, and ready for the next chapter of global growth
We are not just building museums. We are building teams full of curiosity, imagination and people who see the world differently. If you are driven by wonder, love to challenge perception, and believe in creating playful impact, we would love to hear from you.
